Sugar is big news

Our sugar intake continues to hit the headlines.

A new guideline from the World Health Organisation (WHO) recommends adults and children reduce their daily intake of free sugars to less than 10 per cent of their total energy intake. In addition, the organisation says a further reduction to below 5 per cent or roughly 25 grams (6 teaspoons) per day would provide additional health benefits.

Free sugars include monosaccharides (such as glucose, fructose) and disaccharides (such as sucrose or table sugar) added to foods and drinks by the manufacturer, cook or consumer. Sugars naturally present in honey, syrups, fruit juices and fruit juice concentrates are also included.

Currently in the UK, the average daily intake of free sugars is 16 – 17 per cent of total energy intake. Now it is time to take action.

The scale of the 'sugar crisis'
Modern British diets rely heavily on processed foods, which often contain high volumes of sugar and lack the nutrients our bodies need. In fact, one third of UK adults are pre-diabetic and at risk of developing Type 2 diabetes.

Despite this, a Pharma Nord consumer survey among 2,000 Britons has shown that nine in ten adults are not worried about their blood sugar and one third does not know what their blood sugar level is.

There is a clear need for greater attention to be paid to sugar intake and the monitoring of blood sugar levels.

Time to kick the nation’s sugar habit
Bio-Chromium has been approved by the European Food Safety Authority (EFSA) for the control of blood sugar.

Chromium is in short supply in the modern British diet and is also depleted from food during cooking processes. By topping up chromium levels with a supplement, it is possible to reduce cravings for sugary snacks and carbohydrates. Bio-Chromium has also been recognised by EFSA as being ten times better absorbed by the body than any other form of chromium, including the dietary source.

National Sales Manager, Rasmus Henriksen commented: “The over consumption of sugar is a cause of great concern in the UK, with obesity and Type 2 diabetes at their highest levels, and so we welcome the new guidelines. Many processed foods contain dangerously high levels and our reliance on chocolate and sugary snacks for a short term energy boost means many of us experience sugar cravings.

“At Pharma Nord, we firmly believe that Bio-Chromium can help to reduce the cravings often experienced by those who are struggling to lose weight or to resist sugary foods. We are continuing our campaign to help the nation kick its sugar habit.”

For more information on Bio-Chromium and to kick your sugar habit today, visit www.bloodsugarcontrol.info

March 2015