BioActive Q10 wins Best New Product in the UK’s biggest free health magazine!

The readers of Natural Lifestyle, the UK’s best free health magazine, have voted overwhelmingly to name BioActive Q10 Ubiquinol as the Best New Product for 2010. Pharma Nord’s pioneering new form of Coenzyme Q10 has taken the UK by storm with sales growing exponentially since its launch.

This success has been reflected in Natural Lifestyle’s recent awards, which saw BioActive Q10 Uniquinol win by a landslide with 25% of the total vote.

Pharma Nord UK Managing Director Bent Henriksen OBE said he would like to thank the company’s loyal customers for voting in the awards.

"BioActive Q10 Ubiquinol is the latest innovation in our bestselling Q10 range and we are thrilled to receive the award for Best New Product 2010,” Bent says.

“Ubiquinol has all the benefits of Bio-Quinone Q10, but it is specifically designed for enhanced absorption and comes in light-proof blister packaging to protect its unique properties. Pharma Nord's Q10 range is of the highest quality and we are delighted to be at the cutting edge when it comes to new products and innovation."

Natural Lifestyle editor Rachel Symonds said the awards were designed to recognise all those products that have made a difference to people’s lives.

She said: “At Natural Lifestyle we’re all about celebrating the great products retailers have to offer.

The Natural Lifestyle Awards were held for the first time in 2009, designed to heap praise on all those products and brands that have made such a difference to our readers health, wellbeing and vitality.

After proving such a success – evidenced in the sheer number of readers who cast their vote – the awards were back in 2010 with a new category – Best New Product.”

Voting took place from November to January with the winners announced in the February issue of the magazine. Readers could vote by sending in an entry form or online.

BioActive Q10 Uniquinol overcame strong competition from a number of leading brands in its category to win the Best New Product for 2010.

About BioActive Q10 Ubiquinol
BioActive Q10 is a new product containing coenzyme Q10 in the reduced form, ubiquinol. CoQ10 occurs within the body in two closely related forms, oxidised (ubiquinone) and reduced (ubiquinol). Most people are able to absorb coenzyme Q10 as ubiquinone. However, if you’re getting a little bit older, have been suffering from an illness, or have digestive issues, then coenzyme Q10 is more easily absorbed in the reduced ubiquinol form of BioActive Q10.

BioActive Q10 has all the health benefits of the original Q10, such as maintaining a healthy heart and immune system, and contains ubiquinol in a stabilised form, using specially developed lightproof and air-proof packaging to prevent oxidation via a unique patented process. Pharma Nord is therefore able to guarantee the stability of this product during the whole of the product shelf life. BioActive Q10 Ubiquinol contains 100mg of Coenzyme Q10 per capsule.

About Natural Lifestyle Magazine
The UK’s best free health magazine, Natural Lifestyle provides readers with news, information and entertaining features to help them lead a healthier, more natural lifestyle. It’s the UK most popular free guide to natural products, remedies and diet.

For more information contact Pharma Nord UK on 0800 591 756.

January 2011